How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Meet Your New Favorite Hydrating Peptide Lip Treatment
Grip it. Smooth it. Slay it. with our first-ever Gripping Gel Pomade and Hair Gel Wand, bringing the iconic staying power of our fan-favorite Power Grip Primer to your hair for sleek buns, snatched edges, and polished flyaway control.
How to use a Dual-Tip Lip Liner & Stain
Grip it. Smooth it. Slay it. with our first-ever Gripping Gel Pomade and Hair Gel Wand, bringing the iconic staying power of our fan-favorite Power Grip Primer to your hair for sleek buns, snatched edges, and polished flyaway control.
e.l.f.’s Get Ready With Music Album
Our new album GRWMusic is the *ultimate* GRWM playlist—tracks by 12 talented emerging artists, for YOU.
Tutorials
5 Step Skincare Routine for Glowing Skin
Transform dull skin into a radiant complexion with this glowing skincare routine. Learn the essential steps and products for achieving natural, healthy glow.
Deep Dive
A Guide to Makeup for Men
Learn subtle makeup techniques for men, from natural-looking concealer to enhancing your features. A beginner's guide to everyday men's makeup that's undetectable yet effective.
Men's Complete Grooming Guide: Easy Daily Routine & Tips
Master your daily grooming routine with our comprehensive men's skincare guide. From cleansing to moisturizing, find the best products and techniques for healthy, great-looking skin.
Seasonal
Makeup and Skincare Under €20
Shop the best beauty picks under €20 this Black Friday, Cyber Monday, and holiday season. Makeup and skincare products that make perfect holiday gifts.Shop the best beauty picks under €20 this Black Friday, Cyber Monday, and holiday season. Makeup and skincare products that make perfect holiday gifts.
Deep Dive
Makeup Artists Guide to Brushes and Tools
In this brush guide carefully crafted for makeup artists, find out which makeup brushes are essential to completing the perfect makeup look. Learn about the different makeup brush types, what they are used for and what makeup to use with them.
Tutorials
How to Use Eyeshadow Primer
Discover the benefits of eyeshadow primer. Learn application techniques and tips for long-lasting, vibrant eye makeup enhancing your eye look.
Tutorials
How to Clean Makeup Brushes: Step-by-Step Washing, Drying & Storage
Learn how to properly clean your makeup brushes at home. Expert tips on deep cleaning, drying, and maintaining your brushes for flawless makeup application.
How to Help the Appearance of Dark Circles
Whether you stayed up late studying or stayed out late the night before, you may have woken up the next morning with dreaded puffy under-eye bags and dark circles.
How to Use e.l.f.'s Skincare Routine Quiz
Clean, healthy-looking skin is “always” the goal—but everyone has a unique skin type that has its own unique needs and comes with its own set of challenges.
Beauty Gift Guide 2025
It’s the most wonderful time of the year—and, let’s be honest, maybe the most stressful. Between holiday parties, Secret Santas, and those “just one more gift” moments, finding the perfect presents for everyone on your list can feel like a full-time job.
Seasonal
DIY Beauty Gift Sets for the Holidays
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.
Deep Dive
What Can I do to Help with Premature Skin Aging?
While you cannot stop the aging process, there are things you can do to help improve the look and feel of your skin. Read on!
Tutorials
5 Steps to TikTok's Viral Clean Girl Makeup Look
Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.
Deep Dive
Travel Size Skincare: Must-Have Travel-Friendly Products
Discover e.l.f.’s TSA-approved travel size skincare. Keep your skincare routine with travel-friendly cleansers, creams, SPF and mists perfect to carry-on.
Collabs
Meet Flau'jae Johnson
Meet Flau’jae Johnson—athlete, artist, and changemaker—joining e.l.f. to inspire the next generation to dream big and live without limits.
Collabs
Dr. Jenny Liu, e.l.f.’s Skincare Ambassador
Meet Dr. Jenny Liu, board certified dermatologist, who partnered with e.l.f. SKIN. She discussed why she loves e.l.f. SKIN skincare lines for all skin types.
Deep Dive
How to Use an Exfoliating Face Toner
Learn how to use exfoliating toners effectively. Discover the benefits, step-by-step application tips, and expert advice for achieving smoother-looking skin.
Tutorials
Orange Color Corrector: Expert Application Tips & Tricks
Transform your makeup routine with orange color corrector. Learn when to use it, how to apply it, and tips for achieving your best results.
Tutorials
Green Color Corrector Tips: How to Neutralize Redness
Discover how green color corrector can neutralize redness and achieve an even skin tone for all skin types. This step-by-step guide helps you become a pro!
Tutorials
What Does Blue Color Corrector Do? And How to Apply
Learn how to use blue color corrector to help neutralize orange tones and achieve flawless makeup. Step-by-step application tips for perfect coverage.