Deep Dive
How to Brighten Under-Eyes: Corrector vs. Concealer
Brightening your under-eyes requires more than just layering on concealer.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
Meet Your New Favorite Hydrating Peptide Lip Treatment
Grip it. Smooth it. Slay it. with our first-ever Gripping Gel Pomade and Hair Gel Wand, bringing the iconic staying power of our fan-favorite Power Grip Primer to your hair for sleek buns, snatched edges, and polished flyaway control.
Tutorials
DIY Jumbo Lip Gloss: Halo Glow Bottle Tutorial
Learn how to create your own DIY jumbo lip gloss using an empty Halo Glow bottle. Mix your favorite shades for a custom gloss in 5 easy steps!
Deep Dive
Sunscreen Makeup Hybrids: Your New Summer SPF Staple
It’s summer and you know what that means—SPF protection is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.
Deep Dive
Why You Need this SPF Glow Sunscreen Makeup Primer
Don’t miss this SPF summer must have! Get your natural glow on with this face sunscreen that doubles as a primer.
Seasonal
Summer Glowy Makeup Routine Tips for Sun-Kissed Skin
Create the ultimate dewy summer makeup look with our simple guide! Unlock the secret to a radiant, sun-kissed glow that's perfect for the season.
Shade
Complete Guide to e.l.f.’s Squeeze Me Lip Balm Flavors
Get the scoop on all our Squeeze Me Lip Balm flavours. This detailed guide helps you choose the perfect flavour for smooth, hydrated lips.
Tutorials
How to Master a Smokey Eye in 8 Simple Steps
Learn how to create the perfect smokey eye with kohl eyeliner in minutes. Step-by-step techniques for both beginners and experts to achieve a sultry, dramatic eye look.
Deep Dive
Pick Your Primer—The Difference Between e.l.f. Face Primers
Not sure which face primer to choose for your skin needs? Here are the biggest differences between some of e.l.f.'s face primers, and which one may be best for you.
Tutorials
Makeup Must-Haves for Beginners: Our Essential Starter Guide
Discover essential makeup products for beginners in this comprehensive guide. Learn about must-have products, application tips, and how to build your first makeup collection.
Tutorials
4 Ways to Use Halo Glow Liquid Filter
Not sure the best way to use e.l.f.’s Halo Glow Liquid Filter? Here are some of our favorite ways to implement your new favorite product into your makeup routine.
Deep Dive
Cream Blush & Bronzer Sticks: Your Soft Glam Essential Guide
Transform your routine with e.l.f.'s cream blush & bronzer sticks. Learn shade selection, application techniques, and how to achieve soft glam on the go.
Deep Dive
Sleeping Masks: Benefits & How to Use
Learn how to use face sleeping masks for glowing skin. Find out their benefits, how to apply them correctly, and expert tips.
Tutorials
How to Use an Eyelash Curler: Step-by-Step for Lifted Lashes
Learn the proper technique for using an eyelash curler safely. Get expert tips to achieve beautifully curled lashes while preventing breakage.
Deep Dive
How to Have Your Makeup Last All Day
Tired of your makeup wearing off by the end of the day? Here are three of our biggest secrets to making sure our makeup lasts all day long.
Tutorials
Your Ultimate Makeup Removing Guide
Stuck on the best way to remove your makeup at the end of the day? Here's the inside scoop on the different makeup-removing products that may be best for you.
Shade
How to Find Your Perfect Eyebrow Shade
Discover how to find your ideal brow shade. Learn about undertones, hair color matching, and application techniques for natural-looking brows to enhance your look.
How to Find Your Perfect Lip Stain Shade
Discover how to choose the perfect lip stain shade for you. Expert tips on different shades and long-lasting formulas for every makeup look.
The Difference Between face mist, priming mist, and setting spray
There are a variety of different makeup priming mists and setting sprays to choose one, but what’s the difference? How do I know which setting spray is right for me? And how do I actually use a facial mist?
Discover the e.l.f. Cosmetics Mobile App, Rewards, and More!
Discover e.l.f.'s Beauty Squad rewards program and mobile app. Earn points, unlock exclusive perks, and shop your favorite makeup. Join for free today!
Tutorials
Best Skin Prep for Makeup: Complete Guide for a Flawless Base
Whether you’re a makeup beginner or a true beauty guru, everyone knows that flawless and smooth makeup starts way before you reach for your foundation.
Tutorials
Festival Makeup Looks: 3 Easy Looks That Can Last All Day
Discover bold festival makeup looks, sweat-proof tips, and long-wear makeup products built to survive every set.
Deep Dive
Complete Guide to e.l.f. Lip Makeup: Balms, Liners, Oils & More
The ultimate e.l.f. lip makeup guide! From hydrating lip balms, long-lasting liners and viral lip oils. Find your perfect pout with expert tips and recommendations
Deep Dive
Which Is Face Sunscreen For You?
With summer around the corner, it’s important to know which face sunscreen is best for your skin type and concerns.
Deep Dive
Where to Apply Bronzer for a Sun-Kissed Glow
Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!